So, recently, there’s been talk of Sugarland, a multi-platinum country music band, making a Steampunk inspired album, The Incredible Machine. The album itself is another country album, but the lyrics employ Steampunk imagery.
I’m not entirely pleased about this development. Sugarland is a country band that appears to care nothing about Steampunk as a movement. And, if you need proof if this, check out this quote from a recent article from Rueters:
“The way steampunk works — it’s just different ways to augment rock wear,” Bush said. “Even though we’re dressed a certain way, it gives a heightened sense this is a show.”
I’m sorry, but that’s not “just how Steampunk works.” Steampunk is so much more than just a method of showmanship for anyone to just adopt when record sales slump. It appears as though Sugarland views Steampunk as a way to further promote themselves and their image. They seem to be grabbing a hold of our image in the effort to promote a record.
For those of you who balk as I do at big-label musicians hijacking Steampunk, you’ll be happy to read this review from the Washington Post that is unimpressed by Sugarland’s “The Incredible Machine.”